Imagen 2 leverages SynthID, an approach developed by DeepMind, to apply invisible watermarks to images created by it. These techniques also enhance Imagen 2's multilingual understanding, Google says - allowing the model to translate a prompt in one language to an output (e.g. Thanks to "novel training and modeling techniques," Imagen 2 can also understand more descriptive, long-form prompts and provide "detailed answers" to questions about elements in an image. has the ability to overlay these logos onto products, clothing, business cards and other surfaces," Vishy Tirumalasetty, head of generative media products at Google, explains in a blog post provided to TechCrunch ahead of today's announcement. In two possible points of differentiation, though, Imagen 2 can render text in multiple languages - specifically Chinese, Hindi, Japanese, Korean, Portuguese, English and Spanish, with more to come sometime in 2024 - and overlay logos in existing images. Text and logo generation brings Imagen in line with other leading image-generating models, like OpenAI's DALL-E 3 and Amazon's recently launched Titan Image Generator. "If you want to create images with a text overlay - for example, advertising - you can do that," Google Cloud CEO Thomas Kurian said during a press briefing on Tuesday.
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